The journey from The Sports Channel to Sky Sports, United Kingdom and Irelands leading sports channel.

Sky Sports is British Sky Broadcastings premier Round-the-clock sports news channel in England and Ireland. British Sky Broadcasting is actually a satellite pay TV company and together with Sky Sports it also has Sky Sports 1, 2, 3 and Xtra which are available as a Premium package above the basic Sky Sports. Since its creation in 1990, Sky Sports has played a very prominent role in commercializing British sport. This channel has additionally been a key player for making a paradigm shift in the organizational structure of sports broadcasting by being the first to support and encourage the Premier League to break out from the Football League in 1992.

Sky Sports began as The Sports Channel in March 1990 as Sky Television did not have an exclusive sports channel initially. Sports programs were broadcast occasionally oyun kuram305 from this channel but rather than introducing a sports channel of their own, Sky Television made a decision to put money into Eurosport. Upon the launch of Sky Television in February 1989, Eurosport was marketed among its four channels.

British Sky Broadcasting and Sky Television announced a merger in 1990. Initially launched as British Sky Broadcasting, the Sports Channel was relabeled Sky Sports when it was eventually launched in April, 1991 on the SES Astra IB Satellite television. Eurosport terminated its partnership with Sky Television upon the launch of Sky Sports but continued to be available on the SES Astra platform.

Sky Sports quickly developed into one of the most successful channels in the Sky system. It was from September 1992, that Sky began selling Sky Sports like a subscription channel. After Sky Movies, it was the second channel in the Sky system which was encrypted via the Video Crypt system. Though Sky Sports began by airing sports such as golf and rugby, it soon obtained the rights to air Italian and German League Football thereby increasing its popularity base.

In 1992/93, with the formation of the Premier League, Sky Sports had become the most favored sports channel following the purchase of the exclusive broadcasting rights of Premier League Football in England and Ireland for the duration of five years.

Sky Sports also operates Sky Sports news, the Round-the-clock sports news channel which had been launched in 1998. The design of this news channel was revamped in the year 2007. This was just in time with the football season. Though the main structure of presentation was preserved, the colour displays of the information box, the ticker at the bottom on the screen and the breaking news ticker were changed. A new studio, new theme tune and new title sequences were additionally a portion of the revamping. Nevertheless the broadcasting format remained at the 4:3 and did not get upgraded to the Widescreen 16:9 formats.

Till date Sky Sports is related more with football than with every other sports. It’s perhaps due to this reason why this channel does have a tendency to suffer from some decrease in viewership during the summers when no football is played.