The journey from The Sports Channel to Sky Sports, United Kingdom as well as Irelands premier sports channel.

Sky Sports is British Sky Broadcastings premier 24 hour sports news channel in England and Ireland. British Sky Broadcasting is actually a satellite pay TV company and along with Sky Sports additionally, it has Sky Sports 1, 2, 3 and Xtra that exist like a Premium package above the basic Sky Sports. Since its inception in 1990, Sky Sports has played a very dominant role in commercializing British sport. This channel has also been instrumental for making a paradigm shift in the organizational structure of sports broadcasting by being the first to support and encourage the Premier League to break out from the Football League in 1992 online gambling.

Sky Sports began as The Sports Channel in March 1990 as Sky Television did not have a privileged sports channel in the beginning. Sports programs were broadcast sometimes by this channel but instead of introducing a sports channel of their very own, Sky Television chose to put money into Eurosport. Upon the launch of Sky Television in February 1989, Eurosport was marketed among its 4 channels.

British Sky Broadcasting and Sky Television announced a merger in 1990. Initially launched as British Sky Broadcasting, the Sports Channel was rebranded Sky Sports when it was finally launched in April, 1991 on the SES Astra IB Satellite tv. Eurosport discontinued its partnership with Sky Television upon the launch of Sky Sports but continued to be located on the SES Astra platform.

Sky Sports quickly turned out to be one of the most successful channels of the Sky system. It was from September 1992, that Sky began selling Sky Sports as a subscription channel. After Sky Movies, this was the 2nd channel in the Sky system which was encrypted via the Video Crypt system. Though Sky Sports began by broadcasting sports such as golf and rugby, it soon acquired the rights to air Italian and German League Football thereby improving its popularity base.

In 1992/93, with the formation of the Premier League, Sky Sports had become the most popular sports channel following a acquisition of the exclusive broadcasting rights of Premier League Football in England and Ireland for a duration of five years.

Sky Sports also manages Sky Sports news, the 24 hour sports news channel which had been launched in 1998. The design of this news channel was revamped during 2007. It was just in time with the football season. Although the main structure of presentation was preserved, the colour displays on the information box, the ticker towards the bottom of the screen and also the breaking news ticker were changed. A brand new studio, new theme tune and new title sequences were also a part of the revamping. However the broadcasting format remained at the 4:3 and did not get upgraded on the Widescreen 16:9 formats helpful resources.

Till date Sky Sports is related more with football compared to any other sports. It’s perhaps due to this reason why this channel does tend to suffer from some loss in viewership during the summers when no football is played.